Pitango Gelato South Riding Grand Opening Set for October 28: Freebies, Giveaways and a Sweet Surprise

South Riding is about to get a little sweeter!

Pitango Gelato & Coffee is celebrating the grand opening of its new South Riding location on Wednesday, October 28, 2026, and there's more planned than just a ribbon cutting.

Think freshly churned Italian-style gelato, complimentary sipping chocolate, opening-day giveaways and a chance to support a local food pantry.

Here's everything Aldie and South Riding residents need to know before heading over.

When and Where Is Pitango Gelato Opening in South Riding?

The new Pitango Gelato & Coffee is located at South Riding Market Square, a familiar shopping destination for residents throughout the Dulles South area.

Grand Opening Details

Date: Wednesday, October 28, 2026

Welcome remarks: 4:45 PM

Ribbon cutting and opening: 5 PM

Address: 25050 Riding Plaza, Suite 120, Chantilly, VA 20152

Location: South Riding Market Square

The new shop occupies the former GameStop space, bringing a different kind of treat to the shopping center.

What's Happening at the Pitango Gelato South Riding Grand Opening?

If you're planning to attend, there are a few reasons to arrive early.

According to the announced opening festivities, guests can look forward to:

Free Pitango T-shirts for the first 50 customers who make a purchase.

Complimentary Italian-style sipping chocolate during the celebration.

A free coffee coupon for the first 50 purchasing customers, redeemable after October 28.

A complimentary Pitango tumbler for the first 25 purchasing guests.

Pitango has also announced a social media giveaway featuring a $50 gift card, tote bag and gelato hat. Check its official Facebook announcement for entry instructions and deadlines.

Opening-day promotions are subject to availability, so arriving early may be a good idea.

Your Gelato Purchase Can Help Dulles South Food Pantry

One of my favorite details about this grand opening is its community connection.

For every gelato purchased on October 28, Pitango will donate $1 to the Dulles South Food Pantry.

The pantry serves neighbors facing food insecurity in the Dulles South area, making this a particularly meaningful way for a new business to introduce itself to the community.

It's a nice opportunity to try something new while supporting an organization doing important work close to home.

What Is Pitango Gelato?

If you've never visited a Pitango location, the company specializes in Italian-style gelato made with natural ingredients.

Founded in 2006, Pitango makes gelato using organic milk from grass-fed cows and prepares sorbets with fresh fruit. Its offerings also include coffee and espresso drinks.

The South Riding shop brings another dessert and coffee option to a neighborhood where residents already have plenty of reasons to gather, shop and spend time together.

And for anyone who loves a good coffee-and-dessert outing, that's welcome news.

Why This South Riding Opening Is Worth Watching

I love seeing new businesses choose our corner of Loudoun County.

Whether it's a new bookstore, restaurant, café or neighborhood gathering spot, these openings become part of the everyday experiences that make living in Aldie and South Riding enjoyable.

Pitango's arrival is especially fun because it's bringing something different to a shopping center many local families already visit regularly.

And with the October 28 celebration supporting Dulles South Food Pantry, the opening has a community-minded element, too.

Planning to Visit Pitango Gelato in South Riding?

Mark your calendar for Wednesday, October 28, at 5 PM and consider arriving a little early for the welcome remarks and opening-day giveaways.

You can find the shop at 25050 Riding Plaza, Suite 120, Chantilly, VA 20152.

For the latest information, visit Pitango Gelato's official South Riding page for grand opening announcements.

Are you planning to check it out? And what's your go-to gelato flavor?

Janelle Brevard is an Aldie, Virginia real estate agent who shares local news, neighborhood updates and real estate insights from Aldie, South Riding and surrounding Northern Virginia communities.